How “Conor McGregor Certainty” Can Get You More Attention

(and more trouble)

He didn’t hedge his bets.

“Floyd’s got little legs and little hands. I’m going to knock him out inside four rounds. Mark my words.” — McGregor

He was 100% certain of victory.

“Him turning into a frozen statue and hitting the floor and crashing — that’s what you can expect.” — McGregor

And this certainty was magnetic. It drew people in. It …