How to Build a Personal Brand Like General George S. Patton Jr.

If you want to be more memorable BUILD yourself into a symbol.

If you want to be more memorable BUILD yourself into a symbol.

In business they call it a brand. BORING!

In politics they may label you a caricature. INSULTING!

Whereas symbols are the stuff of superheroes…

“As a man, I’m flesh and blood, I can be ignored, I can be destroyed; but as a symbol… I can be incorruptible, I can be everlasting.” — Batman

And few me…